ALTA Group · Full-Stack Digital Partner

The Websites, Systems
& Events You Run On

Websites, WhatsApp automation, marketing and event production — the backend your business has been missing.

Not An Agency.
A Backend.

Business development, marketing, systems, AI, media and events — run as one connected backend, not five separate vendors.

Business Development

Partnerships, distribution deals and growth plans — the same groundwork we've used to grow our own network, now working for yours.

Website & Digital Build

Full websites and the infrastructure behind them — this site is one we built and run ourselves.

Marketing & Content

Content, campaigns and brand partnerships — run through UNL for commercial work, Streetbreed for automotive.

Media & Social

Photo, video and social output — produced and posted on a schedule, not a one-off shoot and silence.

Event Production

Meets, launches and activations, planned and run end to end — media through Streetbreed, ground build through Cor3.

How A Website Or System
Actually Gets Built

This is the real process. Nothing gets built without going through it.

Discover
Design & Build
Staging Review
Deploy Live
Optimize

A Real System We Run

Not a mockup — this exact flow is live on Streetbreed's Autolab booking form right now.

01

Customer Submits

Job request form on the Streetbreed site — service, car details, contact info.

02

System Logs It

Request is posted straight to ALTA's internal job-intake API and recorded.

03

Team Notified

A formatted message opens on WhatsApp to the right team — no manual data entry.

Try it yourself on the live Autolab booking form →

Our Live Network

Every property here runs on infrastructure we own and operate — not a page builder, not a rented subdomain.

What We
Run On

The real technology behind ALTA Pit's own build — not a vendor list, a proof point.

WhatsApp Automation

Job-intake bots and customer flows, live on Autolab's booking form right now.

AI Agents — Claude (Anthropic)

Anthropic's Claude API powers the automations and internal tools we build for ourselves and clients.

Custom Web Builds

Every ALTA property, including this one, hand-coded and self-hosted — not a template builder.

Analytics & Tracking

GA4 event tracking wired into every enquiry, booking and WhatsApp click.

Cloud Infrastructure

Self-managed hosting for every property in the ALTA network — no third-party site builder.

Internal Dashboards

Purpose-built operator tools for ALTA Group — not off-the-shelf CRM tabs.

Node.js Express.js PM2 SQLite WhatsApp (Baileys) Claude API OpenAI API Python Nginx Let's Encrypt Ubuntu 24.04 DigitalOcean GA4 Meta Graph API Node.js Express.js PM2 SQLite WhatsApp (Baileys) Claude API OpenAI API Python Nginx Let's Encrypt Ubuntu 24.04 DigitalOcean GA4 Meta Graph API

Marketing & Events,
By Three Teams

The marketing, media and event side of ALTA Pit runs through three teams. Website and systems work is handled directly, no separate brand attached.

01
Commercial Media

UNL

Content and campaign production for commercial and business clients — branded content, product photography and video, and social assets built for brands outside the automotive space.

Details
02
Automotive Media & Events

Streetbreed

Car culture, community meets, event coverage and content — Streetbreed runs the automotive side of ALTA Pit, from gatherings to brand collabs, and is also home to Autolab.

Details
03
Event Assets & Activation

Cor3

The on-ground side of events — activation assets, market and pop-up support, and the infrastructure that turns a plan into a live event.

Details
01 · Commercial Media

UNL

UNL is ALTA Pit's commercial media arm — content and campaign work built for businesses across categories, not just car culture. Where Streetbreed lives in automotive, UNL works wherever the brief takes it.

Content Production

Photography and video for products, spaces and brand stories — shot for how the content will actually be used.

Campaign & Social

Campaign assets and social content built to a rollout schedule, not delivered as a one-off dump of files.

Brand Collaborations

Cross-brand collabs and sponsorship content — connecting your brand with the right audience through the ALTA network.

UNL vs. Streetbreed: UNL covers commercial and cross-category work; Streetbreed stays in automotive and community. Same team, different lane.

02 · Automotive Media & Events

Streetbreed

Streetbreed is ALTA Pit's automotive arm — the events and media that keep Kota Kinabalu's car culture connected. Meets, coverage and content, not just cars.

Meets & Gatherings

Car meets and community events that bring Kota Kinabalu's automotive scene together.

Coverage & Content

Photo, video and content support for events, builds and the ALTA brands themselves.

Brand Partnerships

Working with other brands and creators on automotive-first collaborations.

RetroHavoc 2026 — Streetbreed x 199 Garage

Limited-edition apparel collab tied to the 11th Annual RetroHavoc 2026 event.

Merdeka Edition — Test & Tune

Community test-and-tune event run under the Merdeka Edition banner.

Autolab

Streetbreed's own detailing bay, also operating as one of STEK's installation outlets in Kota Kinabalu.

Full Streetbreed Site

Merch drops, Facebook feed, job request form and the complete Streetbreed page live on its own subdomain.

03 · Event Assets & Activation

Cor3

Cor3 handles the physical and on-ground side of ALTA Pit's event work — activation assets, market and pop-up support, and the infrastructure that turns a plan into something people can actually walk into.

Event Infrastructure

Booths, signage, staging and layout support for events and activations — the physical build behind the experience.

Market & Pop-Up Activation

On-ground presence for markets and pop-ups — set up, run and packed down so the brand shows up right.

On-Site Coordination

Day-of coordination so the event runs on schedule — vendors, layout and logistics handled on the ground.

Works alongside Streetbreed and UNL: Cor3 typically runs the physical build for events that Streetbreed covers on media, or that UNL is producing content around — same ALTA Pit team, different piece of the job.

Backed by ALTA Group. ALTA Pit runs out of the same Kota Kinabalu operation as ALTA Group's automotive brands — the sole official STEK Automotive distributor for Malaysia, Brunei and Hong Kong, and a multi-brand ecosystem spanning Auto Leather, HB Interior, AIC and more. This website, and the systems behind it, are proof of the build — not a pitch deck. When we take on a brand's website, systems, marketing or events, it comes from a team already running all four for a real operating business.

Let's Work Together

Got A Brand, A Website,
A System, Or An Event?

Tell us what you're building — we'll point it to the right team, or run it end to end.

Talk To Us